A practical use of AI at an Agency
There’s a lot of AI talk. A lot of hype and speculation about what it can or should do: everywhere you look, Artificial Intelligence is described as disruptive, transformative, and inevitable. And let’s face it, who isn’t guilty of using ChatGPT as their all-encompassing life coach slash main decision-maker? All jokes aside, and whether we […]
Labour Day: The Reset Moment Where Brands Can Build Lasting Relevance
For most Canadians, Labour Day is a long weekend of barbecues, shopping, and back-to-school prep. But behind the picnics and promotions lies a moment of deeper meaning. Historically, Labour Day was born out of the fight for workers’ rights, fairness, solidarity, and progress. Culturally, it marks the transition from summer freedom to fall routines. Economically, […]
Collaboration isn’t about the office — it’s about connection.
In a remote environment, great teamwork doesn’t just happen it’s built with intention. Here are a few things I’ve learned: Over-communicate (without overloading) – Clear, frequent updates in shared channels keep everyone aligned, while being mindful not to overwhelm. At Yield, we love Teams. Create “face time” moments – Quick video check-ins for example help maintain trust and rapport. […]
The power and importance of reimagining your brand
Think of rebranding like renovating a house. It’s about updating and refreshing the structure to meet current needs while preserving its core essence. The goal is to seize the right moment to reinvent and reposition, whether due to internal changes, external pressures, or shifting market landscapes. Rebranding Today: Adding Value Through Realignment In today’s […]
The ‘You’ Factor: Building Trust and Loyalty through Personalized Marketing.
In a world where individuality often competes with collectivism, the idea of something being “focused on you” emerges as a powerful concept. The idea encapsulates the importance of focusing on the individual. Understanding and implementing this idea can have a huge impact on transforming how brands go to market. At its core, the idea of […]
How EV brands can go the distance.
The auto industry’s rapid transition to electrification presents many unique challenges to legacy carmakers. Brands whose reputations and customer experience have largely rested on mechanical components – engines, transmissions, suspensions – are having to embrace a reality where pure mechanics will no longer be a differentiator. When every car is instantaneously powerful, insanely smooth, and […]
The Trophy Conspiracy: How Clients Almost Got Away with Believing Awards Don’t Matter.
Ladies and gentlemen, gather around as we dive headfirst into the age-old debate: do those shiny, elusive creative awards truly matter in the world of advertising and branding? Some cynical clients would have you believe they’re about as useful as a chocolate teapot. But, before we dismiss the glittering trophies, let’s unveil the brilliant conspiracy […]
4 Acronyms for Social Media Brand Behaviour
In a world of trigger-happy, up-sized, super-boosted, virally-shared instant gratification, what would happen if the acronyms that are so ubiquitous on every platform didn’t mean what they say they mean? That could be crazy right? Here are 4 fun acronyms for brand behaviour: BFF – Best Former Friend Despite great products, branding, and marketing, no […]
Seven Ways to Capture Your Audience’s Attention
In Ben Parr’s Captivology, another ground-breaking book has emerged on the science of capturing attention. Parr brings our attention to seven triggers that call people to attention. Perhaps the magic number has to do with Parr’s years of research sifting through thousands of studies (from neurology to sociology) and conducting interviews (from Steven Soderbergh to David […]
3 Trends & 4 Conclusions From The Pandemic
How has the pandemic changed the way customers behave, what it indicates about future behaviour, what you need to pay attention to? The pandemic legitimized Work From Home (WFH), strangled dining, entertainment, travel and recreational options for more than a year. This will impact how we live: in-home workspace, caring for the family, companionship, […]
