3 Trends & 4 Conclusions From The Pandemic
How has the pandemic changed the way customers behave, what it indicates about future behaviour, what you need to pay attention to? The pandemic legitimized Work From Home (WFH), strangled dining, entertainment, travel and recreational options for more than a year. This will impact how we live: in-home workspace, caring for the family, companionship, […]
Four New Clients Re-envisioning Their Brand
The pandemic has caused marketers to pull back, but some are forging ahead and investing in the growth of their brands. We would like to recognize them for their vision and tenacity as they seek to make their brands stand out in distinctly different ways. These are challenging and exciting projects and we look forward […]
Learning from the past to envision the future
How the pandemic has altered brand marketing and strategy. While the pandemic is not fully extinguished with new variants still emerging, we are taking slow, cautious steps back to normal. With that in mind, we wanted to look back and see what insights and lessons we could take away from the past 16 months not […]
Yield makes your holiday dreams come true
2020 has been… well… let’s say “unprecedented”. A lot of things have been put on pause, but Yield is here to help put the “Happy” back in your “Holiday”
Yield’s work shines through, even in Covid
We are always thrilled to win creative awards but the impact a campaign has on the brand is even more important in our books. Below you’ll see what we won, and what the work accomplished. Gold — Video Series Campaign Silver — Health Medicine Video Bronze — Video Direction Bronze — Single Radio Spot What it […]
The Ebb and Flow of Brands
Looking at powerful brand rankings is always revealing. Lots of companies like Interbrand, Brand Finance, and Kanter Brown for Wpp do annual surveys. The methodology varies on how they calculate value, but intuitively they all seem to make sense. Looking at the best-known report from Interbrand, they present not just 2018 but a flash-back to […]
Improving with Age
Yield Branding has been operating continuously for 28 years. 161 clients have honoured us with both long-term relationships and smaller assignments. From the most well-known brands like Scotiabank International, Sears and Porsche to the less well known like Periodontal Associates and Think Drink to clients whose brands don’t exist anymore like Alpha Trading, Hummingbird Centre […]
Real Estate Boom or Consumer Spending Bust?
Canada has been going through two very dramatic housing price spikes, one in Vancouver and one in Toronto. In the past year, Toronto has appreciated +25% while Vancouver, even with a year of a foreign buyer’s tax is up 10%. House prices used to more or less track the rate of inflation, but clearly these […]
3 Trends That Will Dominate 2017
As we enter 2017, the challenges we face have not only become more complex but almost daunting. The main cause of this upheaval is the democratization of commerce – no one is bound by the confines of traditional retail when they buy or sell something anymore. This leveling of the playing field has happened because […]
Does Size Really Matter?
Having worked half my career at a big agency and half with a boutique, it has always puzzled me when big brand marketers repeatedly award business to larger agencies just because … well, they’re bigger! The reasons why always seem to be the same, but rarely stand up to scrutiny when you really think them […]
