With new leadership comes new opportunities.
Yield welcomes a new client. Less than 20-days into her new role Ania Russocki, Yield’s president wooes a new client who’s was in search of unlocking their brand’s value. We would like to give the Consulting Haus a warm welcome into the Yield fold and to express our excitement in helping transform their brand, which […]
A modern day love story
Ania Russocki joins Brad Usherwood as President of Brand Consultancy Yield. In the words of Bob Dylan; ´Times they are a changin’. Today’s world is filled with agencies of all kinds doing brand work that aims to move business. Yet the environment this work is being generated for has changed dramatically. A very challenging economic market, […]
The power and importance of reimagining your brand
Think of rebranding like renovating a house. It’s about updating and refreshing the structure to meet current needs while preserving its core essence. The goal is to seize the right moment to reinvent and reposition, whether due to internal changes, external pressures, or shifting market landscapes. Rebranding Today: Adding Value Through Realignment In today’s […]
The ‘You’ Factor: Building Trust and Loyalty through Personalized Marketing.
In a world where individuality often competes with collectivism, the idea of something being “focused on you” emerges as a powerful concept. The idea encapsulates the importance of focusing on the individual. Understanding and implementing this idea can have a huge impact on transforming how brands go to market. At its core, the idea of […]
Committed to building better brands in Kelowna.
Yield invites Kelowna businesses to leverage our 34-year track record and expertise spanning 20 business sectors, 170+ clients and 7,800 branding and marketing assignments with a complimentary brand review, led by Brad Usherwood, Founder, Head of Strategy and Creative. Kelowna is a unique and dynamic market that is growing and attracting a diverse set of consumers […]
Yield Branding secures 3-year contract with the Ontario Medical Association.
After a comprehensive procurement process Yield Branding is thrilled to announce that we have retained our AOR status and have been awarded a new 3-year contract as the Ontario Medical Association’s creative branding agency. Yield will be responsible for a wide range of brand communications, digital marketing and advertising directed at the public and government […]
Yield welcomes a new client!
Yield rings in the New Year and welcomes CPA Professional Liability Plan (CPA PLI). They are a standalone organization that is part of the Chartered Accountants of Canada family. For 30 years CPA PLI has worked alongside the National and Regional/Territorial regulators to become the largest professional liability insurance provider exclusively for CPAs. Today they […]
How EV brands can go the distance.
The auto industry’s rapid transition to electrification presents many unique challenges to legacy carmakers. Brands whose reputations and customer experience have largely rested on mechanical components – engines, transmissions, suspensions – are having to embrace a reality where pure mechanics will no longer be a differentiator. When every car is instantaneously powerful, insanely smooth, and […]
The Trophy Conspiracy: How Clients Almost Got Away with Believing Awards Don’t Matter.
Ladies and gentlemen, gather around as we dive headfirst into the age-old debate: do those shiny, elusive creative awards truly matter in the world of advertising and branding? Some cynical clients would have you believe they’re about as useful as a chocolate teapot. But, before we dismiss the glittering trophies, let’s unveil the brilliant conspiracy […]
4 Acronyms for Social Media Brand Behaviour
In a world of trigger-happy, up-sized, super-boosted, virally-shared instant gratification, what would happen if the acronyms that are so ubiquitous on every platform didn’t mean what they say they mean? That could be crazy right? Here are 4 fun acronyms for brand behaviour: BFF – Best Former Friend Despite great products, branding, and marketing, no […]
