ARHT Media

ARHT Media’s patented HoloPresence technology is a complete end-to-end solution that creates a sense of presence for audiences – as though the holographic presenter was actually live in the room. With no noticeable latency, ARHT Media makes two-way live communication with a 3D holographic presenter anywhere in the world possible.

ARHT was created with the idea that presenters don’t have to travel from Toronto to London to make an impact; they can powerfully reach audiences, build relationships, and motivate teams without leaving town.

INDUSTRY

Professional services
Technology
Events

BRANDING TO

Be better understood
Increase sales
Become known
Grow marketshare
Conquer new markets

SERVICES

Brand & value proposition strategy
Website design & development

The Situation

ARHT Media is a global leader in holographic telepresence, the real time transmission of an individual or individuals beamed as a hologram(s) from one location to an event, any where in the world. The business growth had been modest due to the high capital investments required, the slow adoption of any new technology and the relatively high cost per event. The central challenge was lead generation, hampered by a dated website that lacked full integration with ARHT’s other marketing channels. Yield was challenged with articulating the ARHT value and brand strategy and expressing it a new, fully functional website.

Human Catalyst

Presenters want to make an impact whether they are live or virtual.

Our Solution

Yield did interviews with key customer segments in Canada and overseas to gain insight around the key drivers and barriers for use of a hologram to stage a meeting. Given the relatively high cost per event, users wanted re-assurance that the holographic meetings would generate real impact, while resolving the issues around presenter accessibility to the meeting venue. We transformed this insight into the tagline: “Be there, as a hologram” literally expressing the experience of the user. The website was designed to create the magic and impact of the hologram in an online environment while ensuring that it worked as a virtual sales tool with forms to capture proposals, demo requests, media inquiries, investors and general enquiries. Each pillar of the value proposition was readily accessible on the homepage supporting the sales effort.